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Website, applications & integrations

Empire Genomics — A part of Agilent

A connected digital platform for Empire Genomics.

Empire Genomics homepage featuring product categories and the NISH product range
01 / The public website — bringing a specialized product catalog into a cohesive customer experience.

More than the storefront

I built the Empire Genomics website and developed custom applications and integrations behind it. The work spans the customer-facing experience, API connections, Dynamics GP integration, label-making tools, and custom document creation.

DNA FISH probe search results with genomic filters, coverage matches, and customer-facing production pass/fail counts
02 / Probe discovery — search, refine, and review production history before ordering.

Search built around the product

Customers can search by clone, gene, locus, or genomic region, then refine the results by genome build and chromosome. The interface puts matching probes, coverage information, and product-selection actions together instead of treating every search as a generic catalog lookup.

Context before ordering

Production pass/fail counts are intentionally visible to customers. They show how many times a probe has been produced with each outcome, providing additional context for the customer’s ordering decision—not a guarantee of future performance.

Make the details easier to explore

Product pages combine visual presentation with the information buyers need to review: kit components, features, specifications, and ordering options. The goal is a clear path from discovering a product to understanding what is included.

Empire Genomics kit product page with component imagery, specifications, and purchasing controls
03 / Product detail — components, specifications, and purchasing in one place.
01 / Connect

API & Dynamics GP integration.

Integration work connects the website and custom applications with business systems, extending the project beyond the public pages.

02 / Produce

Custom label-making tools.

Purpose-built label tools support operational workflows that a standard website does not cover.

03 / Generate

Custom document creation.

Document-generation functionality adds another practical layer to the internal application work. Internal screens and records are not shown here.

Empire Genomics AI assistant presenting product comparison information and clarifying a requested probe match
04 / Public AI assistant — conversational discovery with structured product comparisons.

Conversation meets the catalog

The customer-facing AI assistant provides another entry point for finding probes, locating documents, and comparing product options. Answers can include structured product cards and comparison tables, with links back to the catalog.

Keep the next step grounded

In this example, the assistant distinguishes the requested product from an unrelated search result and asks for clarification. The comparison keeps product details visible so customers can review the options rather than relying on conversational text alone.

Have something in mind?

Your next idea deserves a great build.

A website, an application, or a new way of working. Let’s talk about what it could become.

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