Product launch, website & integrations

From product concept to a launch-ready digital presence.

Sharp Step homepage with bold hockey-focused typography and launch-update navigation — 01 / The prelaunch experience — a distinctive introduction to a new product.

Build the presence and the systems together

I built Sharp Step’s website from the ground up as part of bringing a new product toward launch. The scope spans the product sales website, 3D product design, hosting infrastructure, payment and email integrations, and connected administration. Rather than treating the website as a final promotional layer, the work brings the public story and the systems needed to support it together from the start.

Sharp Step founder story with black-and-white photography and bold typography — 02 / The people behind the product — a personal story within the launch experience.

Give a new product a recognizable presence

Dark surfaces, vivid pink accents, oversized typography, and ice-inspired textures give Sharp Step a distinct visual character. The website introduces the product alongside the people behind it, creating a focused story for players, parents, teams, and potential partners.

Connect product design with the launch

My contribution also included 3D product design, extending the work beyond the website into the product itself. That broader scope brings product development and its digital introduction into the same launch effort.

01 / Infrastructure

GitLab, Docker, and a VPS foundation.

The website runs with a GitLab-based development setup and Docker on a VPS. The hosting and development environment were part of the ground-up build, alongside the customer-facing experience.

02 / Commerce & communication

Payments and email connected.

Stripe integration supports the sales side of the project, while Zoho Mail application integration connects communication. The screenshots capture the prelaunch website, with product interest and contact taking the lead.

03 / Administration

AI readiness and MCP-connected tools.

The scope includes AI-readiness work and an MCP-connected admin plugin, bringing connected tooling into the administration of the website as well as its public presentation.

Make early interest actionable

The contact experience gives visitors a direct place to ask about the product, launch, partnerships, or retail. It carries the same visual language as the homepage, keeping the journey coherent from first impression to inquiry.

A product launch is more than a landing page

This project brings together the website, product design, infrastructure, payments, communication, and administration. Each part supports the same objective: giving a new product a strong digital starting point and the supporting systems for its move toward market.